Xiaohongshu

💡 Kuyamba — chifukwa, kumveka, ndi vutoli Pakati pa 2024–2025, tarekitala wa ogwiritsa ntchito ndi njira zomwe anthu amafuna zinthu zasinthika mwachangu. Anthu ambiri padziko lonse adayamba kuyang’ana zogulitsa kuchokera ku Asia — makamaka zinthu za khungu ndi zokongoletsa — ndipo manyazi a mayendedwe ndi masika a mapulogalamu adasandutsa mtima wa anthu komanso mawonekedwe a ntchito za influencer. Kwa wopanga zovala ku Malawi amene akufuna kuti mipando yatsopano ipezeke ku Mexico, funso lofunika ndi: kodi mungapeze bwanji ma creator a Xiaohongshu omwe amakhala ku Mexico kapena omwe angayamikire msika wa Mexico? Ndipo nchiyani chomwe chimapangitsa Xiaohongshu kukhala chofunikira m’makampani a zodzikongoletsa ndi zovala? Mu nkhaniyi ndipereka njira zoyesedwa ndi zotsatira, zomwe ndizochokera pa zomwe tawona pa intaneti (zodabwitsa za Chinese cosmetics, masanjidwe a ma creators), komanso nkhani zochokera ku ma news outlets omwe akuwonetsa momwe malonda amasintha. ...

💡 Mfundo Yakuzindikiridwa Mu 2025, malonda a digital ku China ndi ena amayenda mwachangu — ndipo zomwe zimachitika pa Xiaohongshu zimakhudza momwe ma brand akunja, kuphatikiza Azerbaijan, angapange kampeni yawo. Mwa zoyambira: ma OTAs akulu akuyenda kupita mu ad auctions, zomwe zikuwonetsa kukwera kwa mtengo wa ma keyword, ndipo izi zikuyimira mpheto ya budget ya ma brand ochepa. Reference Content yatchula kuti ma OTA monga Trip.com, Ctrip, Fliggy, Qunar ndi Meituan akhazikitsa mpikisano wotsutsa, ndipo izi zikuwongeza mtengo wa CPC, makamaka pa malo otchuka a maulendo. ...