Budgeting for X Ads in Malawi: 2026 Rates Decoded
The notification light on my phone blinked just as I was pouring the last of the hot water over my morning coffee grounds. Another DM from a skincare brand in Lilongwe asking for my rate card. My thumb hovered over the keyboard. I’ve got a mortgage payment due on the 28th, the vet bills for the neighbour’s cat I fostered last month still sitting on the kitchen counter, and a growing suspicion that my “soft pet-inclusive lifestyle” niche is exactly what brands want — but nobody has taught me how to price the attention I’ve built on X. ...