TikTok Ads in Malawi: What Creators Must Know for 2026
Last week, I sat at my favorite café in Lilongwe, steam rising from my chai, scrolling through TikTok analytics on my phone. A DM from a follower popped up: “How do I actually run ads for my subscription content? The dashboard looks like a spaceship.” I smiled — because six months ago, that was me. Staring at Campaign Budget Optimization, wondering if 50,000 MWK would vanish into the algorithm void or bring actual subscribers. ...