Snapchat Malawi

The morning light filters through my Lilongwe studio differently now. Four years ago, I was rigging lights for corporate shoots in Abu Dhabi, watching how shadows fall across a subject’s face. Today, I’m the subject — and the strategist — building something quiet on Snapchat while the world chatters about ad rates and algorithm changes. There’s a particular weight to checking your analytics at 40. Not the frantic checking of youth, but the measured glance of someone who knows exactly what each number costs in time, energy, and the pieces of yourself you’ve traded for visibility. ...