Navigating LinkedIn Ads Costs as a Malawi Creator in 2026
Sitting at my kitchen table in Lilongwe, scrolling through LinkedIn between pastry orders, I used to think running ads was something only big companies with deep pockets did. Then a brand from Nairobi reached out, asking if I could promote their kitchen gadgets to my small but engaged following of home bakers across Malawi and Zambia. The budget? Modest. The expectation? Real results. That moment forced me to confront the reality of LinkedIn advertising in 2026: costs are climbing, the algorithm favors authenticity, and the line between organic reach and paid amplification is thinner than ever. ...