Brands ku Sweden: Njira za Snapchat zogulitsa zogwirizana

Zokhudza Wolemba

MaTitie

Jenda: Amuna

Bwenzi lapamtima: ChatGPT 4o

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MaTitie ndi mkonzi pa nsanja ya BaoLiba, ndipo amalemba za malonda a influencer ndi ukadaulo wa VPN.
Maloto ake ndi omanga maukonde a malonda a influencer padziko lonse — pomwe opanga zinthu ndi ma brand ochokera ku Malawi angagwirizane mosavuta kudutsa malire ndi nsanja zosiyanasiyana.
Amakonda kuphunzira ndi kuyesa zinthu zokhudza nzeru zopangidwa ndi makina (AI), SEO ndi ma VPN, ndi cholinga cholumikiza zikhalidwe komanso kuthandiza opanga zinthu a ku Malawi kuti afikire msika wapadziko lonse — kuchokera ku Malawi kupita kudziko lonse.

💡 Chiyambi

Mu 2025, ambiri mwa ife omwe tikugwira ntchito ndi malonda timafuna njira zomwe sizingongotse ndalama koma zimapanga chibwenzi chodalirika pakati pa anthu ndi mtundu. Snapchat ku Northern Europe yatulutsa kampeni yotchuka yomwe imagwiritsa ntchito “Snaps zenizeni” kuchokera kwa ogwiritsa ntchito m’dziko—ndipo kampeni imeneyi idayamba ku Copenhagen. Mawu a Barbara Wallin Hedén, woyang’anira malonda a Snapchat ku Nordic, anati kampeni ikufuna kusonyeza “zomwe Snapchat imatha bwino: kupanga ubale wachikhalidwe komanso maganizo a chidwi pakati pa abwenzi ndi banja.” Izi ndi zomwe timafunikira kuzindikira ngati tikufuna kugulitsa ku Sweden kapena kupanga strategy yofananira kuchokera pano.

Nkhaniyi ikulimbikitsa zogwira ntchito za malonda a ku Malawi zomwe zikufuna kuphunzira kuchokera ku strategy ya Snapchat: kuloleza chidziwitso cha ogwiritsa ntchito (authenticity), kugwiritsa ntchito njira zophatikizika (OOH + digital), ndi kuzindikira njira zofunika za audience pa mzinda wofanana ndi Stockholm kapena Copenhagen. Ndikupereka zinthu zenizeni, ma tactic komanso njira zogwiritsa ntchito pa influencer, kuwonetsa mmene mungasankhire ma creatives, momwe mungayendetsere metrics, komanso kuyang’ana ma risks monga brand safety ndi authenticity — zonsezi mu chinenero chathu cha tsiku ndi tsiku.

📊 Chithunzi cha Data

Table iyi ikulongosola kusiyana kwakukulu pakati pa ma platform mu Sweden: Instagram ndiwo ali ndi ogwiritsa ntchito ambiri pamwezi, koma TikTok ikuwonetsa view time ndi engagement yabwino kwambiri. Snapchat ikupereka chiyembekezo champhamvu pa ad engagement ndi kulimbikitsa chibwenzi chifukwa cha content yapadera (ephemeral snaps), zomwe zimathandiza ma brands omwe amafunikira kugwirizana kwakukulu ndi ochirikiza nawo. Paliponse pali mawindo oti malonda apange cross-platform strategy yophatikiza ogwiritsa ntchito zenizeni ndi ma OOH touchpoints.

😎 MaTitie Nthawi Yowonetsa

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💡 Kuwonjezera kwa Mfundo (Analysis & Actionable Steps)

Kuyambira pa kampeni ya Snapchat ku Copenhagen, ma lessons atatu ofunikira kwa malonda a ku Malawi omwe akufuna kukopera kapena kupanga mtundu wotseguka ku Sweden ndi awa:

• Gwiritsani ntchito authentic UGC (user-generated content): Kampeni ya Snapchat imagwiritsa ntchito zomwezi — ma snaps zenizeni kuchokera kwa ogwiritsa ntchito—kuyika pa OOH ndi digital. Izi zimachititsa kuti uthenga uzikhala wosangalatsa komanso womveka ngati womwe abwenzi angatumizire. Pa Malawi, mutha kuyenda ku campuses, misika, kapena malo oyang’ana anthu akuluka ndikupanga call-for-snaps kuti mupeze content yoyenera.

• Phatikizani OOH ndi digital: Snapchat anasonyeza kuti kutulutsa snaps mu malo anthu amakhala (outdoor) kumathandiza kuonetsetsa kuti uthenga umakhalabe wofala. Pamene ku Sweden kampeni idakhala ndi timbale ku Copenhagen, brand iliyonse ingayese ma billboard ang’ono, bus-shelter screens kapena experiential pop-ups omwe amalumikizidwa ndi geo-fenced Snap ads.

• Yerekezerani KPIs osati numbers okha: Mu table yomwe tawona, Instagram ili ndi MAU yayikulu, koma TikTok ikuwonetsa average view time ndi engagement yabwino. Zotsatirazi zikutanthauza kuti mukhoza kusankha platform malingana ndi cholinga — awareness (Instagram), engagement/recency (TikTok), kapena chibwenzi chachikhalidwe (Snapchat).

Ma tactics ochitira m’kanthawi:
– Micro-influencers ndi niche creators: Pewani kuchita mgwirizano kokha ndi ma mega influencers. The Guardian adawunikira ntchito zovutikira pa influencer selection nthawi zina (The Guardian, 2025-08-09) — tikuyenera kulola kuti brand safety ndi audience fit zikhale patsogolo.
– Scripting vs spontaneous: Mu 2025 pali kufunsa kwakukulu pa authenticity chifukwa cha AI — monga momwe CBC adalemba za kugwiritsa ntchito AI mu dating (CBC, 2025-08-09). Ogula amaona kusiyana pakati pa zomwe wopanga akunena ndi zomwe zimachitika mwanzeru. Choncho, pangani guidline yomwe imalimbikitsa spontaneity koma imapanga brand boundaries.
– Test OOH pilots: Snapchat idayamba ndi Copenhagen ndi kuyang’ana zotsatira pamasomphenya asanagwiritse ntchito ku maguta ena. Izi ndi chitsanzo chabwino — yambani ndi pilot ku gawo laling’ono la Sweden (kapena mzinda womwe uli ndi demographic yanu) musanapite nationwide.

Mawu ndi manenjala: Mosiyana ndi ma traditional ads, ma snaps akuyenera kukhala achikondi, wosangalatsa, ndipo nthawi zina wosamveka bwino. Izi zimafuna workflow yolimba ya content vetting, ma creator briefs, komanso KPI framework yomwe imadalira engagement qualitative (comments, DM vibes) sichabe ma clicks okha.

🙋 Mafunso Ofunsidwa Kawirikawiri

❓ Kodi kampeni ya Snapchat ku Copenhagen ikutanthauzanji kwa ma brands a ku Malawi?

💬 Chiyankhulo: Kampeni ikutipatsa chitsanzo cha kupanga uthenga weniweni kuchokera kwa ogwiritsa ntchito, kuyika izi mu OOH ndi digital, ndikutengera mzindawu kukhala creative hub. Ndiponso ndi chitsanzo cha kukonza pilot mu mzinda musanathe kuwonjezera.

🛠️ Kodi ndingayang’anire bwanji brand safety ndi influencer selection pa Snapchat?

💬 Chiyankhulo: Yambitsani ndi ma guardrails (do’s and don’ts), kuwonjezera background checks ya creators, komanso kuyesa ndi micro-influencers kuti muone fit. Pangani clause ya usage rights ndi snapshot retention mu contract.

🧠 Kodi tingagwiritse ntchito njira ziti za measurement kuti tiwone ngati kampeni ya Snapchat ikuyenda bwino mu Sweden?

💬 Chiyankhulo: Yerekezerani ma KPIs monga ad engagement, average view time, DM/Story replies, brand lift surveys, ndi OOH site-specific uplift (mq. code scans kapena geofenced attribution). Gwiritsani A/B test pa creatives kuti muone zomwe zikugwira ntchito.

🧩 Malo Omaliza (Final Thoughts)

Snapchat kampeni ya ku Nordic imatipatsa chitsanzo chanzeru: pangani authentic content, phatikizani offline ndi online, muchepetse njira zophatikizira ma creators, ndipo mugwiritse ntchito ma pilots kuti muyesetse expansion. Ku Sweden, momwe anthu amawona chiyembekezo cha authenticity ndi inclusion ndikofunika — ndipo izi zimapindulitsa kwambiri malonda omwe akufuna kulimbikitsa ubale weniweni ndi omvera.

Ngati mukufuna kukhazikitsa kampeni yochita zinthu pa Snapchat ku Sweden kapena kusintha zomwe mukuchita mu Malawi, chonde lemberani ndipo ndidzakhala wokonzeka kupereka ma template a briefing ndi checklist ya influencer vetting.

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📌 Disclaimer

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