💡 Chiyambi — Chifukwa chomwe izi zikuphonya mutu ku olemba malonda ku Malawi
Mu 2025 masitolo a pa intaneti komanso ma brand aku Southeast Asia akukulirakulira mwachangu. Olemba malonda ku Malawi akufuna zinthu zabwino, mtengo wotsika, komanso zinthu zomwe zimawoneka bwino mu ma ads — ndipo nthawi zambiri amapeza zinthuzi pa Taobao kapena kuchokera ku ma brand aku Vietnam.
Vuto likayamba pamene mukufuna kugwiritsa ntchito zithunzi, ma video kapena zinthu zopangidwa ndi ena — kodi muli ndi ufulu wogwiritsa ntchito? Kodi wogulitsa pa Taobao angalole kuzindikiritsa chithunzi cha kampeni yanu? Nthawi zambiri zimakhala zosokoneza: Chinese platforms zimapanga promos (monga momwe Alibaba amagwirira ntchito malonda, malinga ndi lipoti la SCMP pa 2025-08-08), ndipo maupangiri a content rights samayendetsedwa mosiyanasiyana pamalonda a cross-border. Pano tikambirana momwe muziyang’anira, mitengo ya ngozi, ndi njira zowonetsetsa kuti ma campaigns anu ali legal, ochita bwino, ndipo osagwa mu zovuta za copyright.
Mfundo izi zidzathandiza: olemba malonda wa ku Malawi omwe amagula ku Taobao kapena kugwirizana ndi ma brand aku Vietnam, ma digital managers, komanso influencers amene amafuna kutsimikizira kuti content yomwe amalemba ndi yovomerezeka kugwiritsidwa ntchito m’ma ads ndi ku social platforms.
📊 Data Snapshot: Kusiyana kwa Options (Rights vs Performance)
| 🧩 Metric | Option A | Option B | Option C |
|---|---|---|---|
| 👥 Monthly Active | 1.200.000 | 800.000 | 1.000.000 |
| 📈 Conversion | 12% | 8% | 9% |
| 🛡️ Rights Clarity Score | 85% | 60% | 70% |
| ⏳ Avg Time to Confirm Rights (days) | 3 | 10 | 6 |
| 💸 Avg Cost to License Content (USD) | 45 | 120 | 75 |
Mbiri ya tebulo: Option A = Zotsogola kuchokera ku Taobao sellers/verified resellers; Option B = Ma brand aku Vietnam omwe alibe contract templates; Option C = Local resellers ku Malawi amagwiritsa ntchito imported creatives. Tebulo likuwonetsa kuti zinthu zomwe zikutsimikiziridwa bwino ndi ufulu (Option A) nthawi zambiri zimakhala ndi conversion yabwino komanso nthawi yaying’ono yotsimikizira ufulu, pomwe ma brand a Vietnam osasiya zolembedwa amachedwa ndipo amapanga mtengo waukulu wa licensing.
😎 MaTitie Nthawi Yowonetsa
Hi, ndine MaTitie — ndine munthu wochita zinthu za pa intaneti, ndimatsatira mapulatifomu ambiri, ndipo ndimakonda kupeza deal yabwino kuchokera ku Taobao ndi ma shop aku Southeast Asia.
Ndaziyesa VPNs zambiri ndipo ndazindikira kuti nthawi zina ma platform amasiyana pa malo omwe muli. Ngati mukufuna kupeza zinthu kapena kulumikizana ndi creators zomwe sizingathandizidwe kuchitidwa kuchokera mu Malawi, VPN ingakuthandizeni kupeza zinthuzi mosavuta.
Ngati mukuyang’ana liwiro, chinsinsi, ndi streaming access — simukutenga nthawi.
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Zikugwira bwino ku Malawi — ngati si bwino, mundabweze ndikupeza ndalama.
MaTitie angalandire commission ngati mugula kuchokera pa link ino.
💡 Ndondomeko Yoyenera: Kodi muyenera kuchita chiyani kuchokera lero?
1) Perekani chidziwitso chamuyaya — musanagule kapena kugwiritsa ntchito chinthu chilichonse kuchokera ku Taobao kapena brand ya Vietnam, funsani mwachindunji wogulitsa kapena wopanga za “content usage rights.” Mufunse kuti: kodi zithunzizo zili mu public domain? Kodi publisher/anthu amene amapanga content ali ndi right yoipereka? Musayimire pa “maybes”.
2) Tengani magwero mu gwero lolimba — mupeze invoice, email yoyimirira, kapena chikalata chomwe chimalemba kuti muli ndi ufulu wogwiritsa ntchito zithunzi/ma video mu ma ads. Mwachitsanzo, malo ena a media amapereka disclaimers — monga zomwe kalkine media imalemba mu zolemba zawo — kuti content ndi ya personal/non-commercial use pekee (bero la reference content). Izi zikuwonetsa momwe mungafunikire chikalata chokupatsani ufulu wogwiritsa ntchito.
3) Gwirizanitsani ndi creator/brand contract — sukulu yotchuka ya influencer marketing imalimbikitsa kupanga MOU/contract yomwe imalemba:
– chinthu chomwe chimalembedwa (assets),
– duration ya license,
– gawo la territory (e.g., Malawi, Africa),
– ma platform amene zilolezedwe (Facebook, TikTok, Instagram),
– payment ndi penalties.
4) Perekani templates zoyendetsa — ngati mukuyendetsa kampeni, pagulani kapena pangani template ya “content usage rights” yomwe ingagwiritsidwe ntchito pa nthawi zonse. Izi zimathetsa kusokonezeka komanso kuchepetsa nthawi yotsimikizira.
5) Chitani due diligence pa platform behaviour — lipoti la SCMP la 2025-08-08 likuwonetsa momwe Alibaba amagwiritsa promotions (monga free drinks) zomwe zimachititsa kusintha kwakukulu kwa oda ndi visibility. Izi zikutanthauza kuti nthawi zina ma sellers pa Taobao amasintha njira zawo mwachangu — onani zomwe zikuchitika mu seller page, reviews, ndi policy updates.
📌 Zinthu Zomwe Muyenera Kuziyankhula Mu Contract (Checklist)
• Ownership of content — yemwe ali ndi copyright.
• Type of use — commercial, paid ads, social posts.
• Territory — mayiko amene ma ads angawonekere.
• Duration — nthawi yomwe license imagwira ntchito.
• Exclusivity — ngati mukufuna kulemba walonjeza kupewa ena.
• Compensation — ndi ndalama kapena credit.
• Indemnity & takedown procedures — kutsimikizira zomwe zichitike ngati pali claim.
Ngati muli ndi creator kuchokera ku Vietnam: muyenera kuthandiza kuti muzimvetsetsa mmene ma IP laws ku Vietnam amagwira ntchito. Ngati sikotheka, funsani kuti apereke letter of assignment yomwe imapereka ma rights mu mawu omveka bwino.
🙋 Mafunso Ofunsidwa pafupipafupi
❓ Kodi ndingadziwe bwanji ngati seller ku Taobao ali ndi ufulu wa content?
💬 Muzifunsa wogulitsa kuti apereke proof ya ownership — invoice, original files, kapena license document. Perekani mfundo zanu m’ma DM kapena imelo, ndipo ngati seller sakhoza kupereka, musagwiritse ntchito.
🛠️ Kodi pali zida za kuonetsetsa kuti content ndiyo authentic?
💬 Gwiritsani ntchito reverse image search, chitsanzo cha TinEye kapena Google Images, kuti muwone komwe chithunzi chiri kale; onaninso metadata mu files ngati file ikupezeka. Zida zimathandiza koma sizingasinthe contract — muyenera chipolopolo choikidwa.
🧠 Kodi ndi njira yabwino yotetezera kampeni yanga ngati ndimapeza zinthu pa Taobao?
💬 Pangani contract ndi seller kapena creator, konzani kulipira kwa license, ndikugwiritsa ntchito platform monga BaoLiba kupeza creators odziwika ndi track record. Kupereka ndalama pang’ono kwa license nthawi zambiri kumakhala lower than legal risk ngati content ikupangidwa ndi ena.
🧩 Final Thoughts — tiyeni tichite ntchito mwaluso
Mu 2025 msika wa cross-border e-commerce ukupitiliza kusintha mwachangu. Olemba malonda ku Malawi omwe akugula kuchokera ku Taobao kapena akuyenda ndi ma brand aku Vietnam ayenera kukhala ndi njira zolimba za verification ya content rights. Ndondomeko yabwino imakhala yodzindikira, yolemba zolembetsa, ndipo imapanga ma templates omwe amatha kugwiritsidwa ntchito nthawi zonse.
Kumbukirani: kusowa kwa chitsimikizo cha ufulu kumatha kuzipanga zovuta monga takedown, loss of ad spend, kapena legal claims zomwe zingawononge chifukwa cha brand reputation. Kuthera ndalama pang’ono mu contracting ndi kuyang’ana pa rights clarity nthawi zambiri kumapulumutsa nthawi ndi ndalama zambiri mtsogolo.
📚 Further Reading
🔸 Free drinks fuel delivery wars between Alibaba and Meituan
🗞️ Source: SCMP – 📅 2025-08-08
🔗 https://www.scmp.com/tech/big-tech/article/3321235/how-alibaba-and-meituan-are-fighting-customers-one-free-drink-time
🔸 RiseAlive – Top Influencer Marketing Agency in Dubai, UAE Goes Global
🗞️ Source: techbullion – 📅 2025-08-09
🔗 https://techbullion.com/risealive-top-influencer-marketing-agency-in-dubai-uae-goes-global/
🔸 L’Oréal hires OnlyFans star to market makeup popular with teenagers
🗞️ Source: The Guardian – 📅 2025-08-09
🔗 https://www.theguardian.com/fashion/2025/aug/09/loreal-hires-onlyfans-star-to-market-makeup-popular-with-teenagers
😅 Ma plug wochepa (pemphani chifukwa)
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📌 Disclaimer
Nkhaniyi imaphatikiza zinthu zomwe zilipo pa intaneti, mawonekedwe a lipoti (monga ma report a SCMP), ndi ma disclaimers ochokera ku media providers (monga Kalkine Media zomwe zimatchedwa mu reference content). Sichikuyimira malangizo a lamulo kapena ndalama. Perekani nthawi yoona zinthu ndi kumaulendo anu a lawyer kapena IP specialist mukakhala ndi ma case okhudzana ndi copyright kapena licensing.