Mu 2025 June, ngati mukufuna kulowa mu bizinesi ya Facebook advertising ku Zambia kuchokera ku Malawi, muyenera kudziwa bwino mtengo wa malonda pa Facebook ndi njira za media buying. Nkhaniyi ikupatsa mwayi wodziwa Zambia digital marketing pa 2025, makamaka momwe zinthu zimakhalira kuchokera ku Malawi, komanso mawu oyenera pakupanga malonda ndi kulimbikitsa zinthu pa Facebook.
Tiyeni tione mozama mtengo wa malonda a Facebook ku Zambia, momwe mungagwiritsire ntchito nkhokwe za Malawi, ndi momwe ma brand ndi ma influencer aku Malawi angapindulire pamene akugwira ntchito ndi makasitomala ku Zambia.
📢 Zambia Facebook Advertising Rate Card 2025 ku Malawi
Mu 2025 June, mtengo wa Facebook advertising ku Zambia ukupitirira kukhala wosiyanasiyana kutengera mtundu wa malonda, chiwerengero cha anthu omwe mukufuna kufikira, ndi nthawi yomwe mukufuna kuwonetsa malonda anu. Mwachitsanzo:
- Malonda a Video (Video Ads): Nthawi zambiri amafuna ndalama zowonjezera chifukwa amakhala ndi mphamvu kwambiri. Mtengo woyamba pa 1,000 views ndi pafupifupi ZMW 50 (zaka ndalama za Zambia).
- Malonda a Photo (Photo Ads): Amakhala otsika mtengo, pafupifupi ZMW 30 pa 1,000 impressions.
- Carousel Ads: Amathandiza kuchititsa chidwi kwambiri, mtengo wawo ndi pafupifupi ZMW 70 pa 1,000 clicks.
- Sponsored Posts: Ndi njira yabwino kwa ma influencer ndi mabizinesi ang’onoang’ono, mtengo woyamba ndi ZMW 40 pa 1,000 engagements.
Malipiro a malonda awa amatha kulipidwa mu Malawi Kwacha (MWK) kudzera mu njira monga mobile money (malipiro a foni monga Airtel Money ndi TNM Mpamba), kapena bank transfer. Izi zimathandiza kwambiri ogulitsa ndi ogula ku Malawi omwe akufuna kulowa mu Zambia digital marketing.
💡 Njira Zogwirira Ntchito Media Buying ku Malawi
Media buying ku Malawi ikukula mwachangu, makamaka pamene ma brand monga Chibuku Breweries kapena ma influencer monga Tay Grin akugwiritsa ntchito Facebook kuchititsa malonda awo ku Zambia. Kusankha njira yoyenera ya media buying ndikofunika kuti muwonetsetse kuti ndalama zanu zikugwira ntchito moyenera.
Malo omwe mumagula malonda (ad placements) ku Zambia ndi Facebook ali ndi njira zambiri monga:
- Facebook Feed: Malo omwe anthu ambiri amayang’ana, mtengo ndi wofanana ndi zomwe tafotokozazi.
- Facebook Stories: Amakhala otsika mtengo koma amalandira chidwi chachikulu, makamaka kwa achinyamata.
- Facebook Marketplace: Ndi malo omwe anthu amafuna kugula ndi kugulitsa zinthu nthawi yomweyo, mtengo ndi wopikisana.
Kuti mugwiritse ntchito bwino Facebook Malawi pa Zambia market, muyenera kumvetsetsa momwe anthu amakhalira ndi chiyembekezo cha malonda. Kukambirana ndi ogwira ntchito za malonda kapena ogwira ntchito pa media buying ku Malawi kungakuthandizeni kusankha njira zabwino.
📊 Kuyang’ana Kwa Zambia Digital Marketing Mu 2025
Zaka za 2025 zikuwonetsa kuti Zambia digital marketing ikukula kwambiri, ndipo ogulitsa ku Malawi akuyenera kugwiritsa ntchito Facebook monga chida chofunikira. Chifukwa cha kuchuluka kwa ogwiritsa ntchito intaneti ndi kuchuluka kwa ma smartphone, Facebook ndi malo oyamba omwe anthu amafuna kupeza malonda.
Mwachitsanzo, kampani ngati Zambeef ikugwiritsa ntchito Facebook advertising kupeza ogula atsopano ku Malawi ndi Zambia. Izi zikutanthauza kuti malonda anu akhoza kufikira anthu ambiri ngati mungagwiritse ntchito bwino njira za media buying komanso mtengo woyenera wa malonda.
❗ Mafunso Ochokera kwa Anthu (People Also Ask)
Kodi mtengo wa Facebook advertising ku Zambia ungakhale wotani kwa munthu wochokera ku Malawi?
Mtengo umadalira mtundu wa malonda komanso kuchuluka kwa anthu omwe mukufuna kufikira. Pafupifupi mtengo woyamba pa 1,000 impressions ndi ZMW 30 mpaka 70, koma media buying yochenjera ingathandize kuchepetsa mtengo.
Kodi ndingalipire bwanji Facebook advertising mu Malawi kuti ndikwatire Zambia market?
Mutha kugwiritsa ntchito njira zodziwika ku Malawi monga Airtel Money, TNM Mpamba, kapena bank transfer. Zimathandiza kuti malipiro anu asokonekere ndipo Facebook imathandizira ndalama izi.
Kodi ndi njira ziti zabwino zogwirira ntchito ndi ma influencer ku Malawi kuti apindule pa Zambia digital marketing?
Kugwiritsa ntchito ma influencer amene ali ndi chidwi cha anthu a ku Zambia ndi njira yabwino. Ma influencer monga Tay Grin amadziwika bwino ndipo angakuthandizeni kufikira anthu ambiri. Kuphatikiza izi ndi kulimbikitsa malonda anu pa Facebook ndi njira yabwino.
📢 Kutsiliza
Mu 2025 June, kuyendera mtengo wa Facebook advertising ku Zambia kuchokera ku Malawi sikunali kosavuta koma ndi kopindulitsa ngati mugwiritsa ntchito bwino njira za media buying komanso mawu oyenera. Ndikofunika kuyang’ana msanga komanso kusintha malonda anu malinga ndi zomwe zikupezeka pamsika.
Monga adzanena ma brand akuluakulu ku Malawi monga Chibuku Breweries kapena ma influencer okongola monga Tay Grin, kulowa mu Zambia digital marketing ndikofunikira kuti mukhale olondola ndi njira zolipira komanso kulumikizana ndi ogwira ntchito za malonda.
BaoLiba idzapitiriza kukupatsani zambiri ndi mawu omwe akukukuthandizani kuti mukhale mtsogoleri pa Malawi influencer marketing ndi Zambia Facebook advertising. Tilandireni ndi mtima wonse kuti tizigawirana zatsopano!